The Next Day
by Melinda French Gates

Privacy Policy

Last Updated: September 30, 2024

This Privacy Policy (“Policy”) is provided by Every Good Thing, LLC, together with its subsidiaries, affiliates, and related companies (collectively, “Every Good Thing” “we,” “us,” or “our”) to describe the personal information we collect, how we use it, with whom we share it, and the choices available regarding our use of the information. We also describe the measures we take to protect the security of your personal information and how to contact us about our privacy practices.

This Policy applies to our website located at www.melindafrenchgates.com and any other websites that we own and control that link to this Policy (collectively, the “Site”) and our related services, events, social media pages, and email and other electronic communications (collectively, and together with the Site, the “Services”).

We reserve the right to change this Policy at any time, in our sole discretion. We will post changes to the Policy on this page and encourage you to review it each time you visit the Site to stay informed. In some cases, we may take additional steps to inform you of updates to this Policy, consistent with the significance of the changes we make or as may be required by applicable law. The updated Policy will be effective as of the “Last Updated” date indicated at the top of this Policy unless otherwise stated. Your use of the Services after the Effective Date of the updated version of this Policy will constitute your acknowledgement of such changes.
A. Personal Information You May Provide

Based on your use of the Services, we may collect information from you directly. For example, in order to sign up for our newsletter or to receive more information from us, fill out our “contact us” form, respond to surveys, register an account with us, or participate in certain functionalities, promotions, or open calls for grants or awards, you may be asked to provide personal information. The types of personal information we may collect from you directly may include, for example:
- Contact information, such as your first and last name, email address, postal address and zip code, and telephone number.
- Professional information, such as your company’s or organization’s name, location, and contact information, and other details about your company or organization.
- Preferences, such as any marketing or communications preferences.
- Communications, such as the information associated with your requests or inquiries, including for support or assistance, and any feedback you provide when you communicate with us.
B. Personal Information We Automatically Collect

We, our service providers, and our advertising partners may collect personal information automatically when you visit or interact with the Services. This collection may include, but is not limited to: your domain name and host for Internet access, the Internet address of the site from which you came, your computer’s IP address and information about your computer or mobile device operating system type and version number, wireless carrier, manufacturer and model, browser type, and host, the date and time you access the Site and the pages you visit, and general location information such as city, state, or geographic area. We collect this information in order to help diagnose problems with our server, administer the Site, help us understand user activity and patterns, facilitate online advertising, and other uses outlined in this Policy. We also use it to help identify you and to gather broad demographic information. We may automatically collect information using the following mechanisms:
- Cookies. A cookie is a small text file that is stored on a computer for record-keeping purposes. We and our third-party analytics providers and advertising partners use cookies to record information about your activities on the Site and to “remember” you when you return to the Site. Some cookies remain on your computer until you delete them. Others, like session ID cookies, expire when you close your browser. You may set your browser setting to attempt to reject cookies and you may still use the Site, however certain features of the Site may not be available if your browser does not accept cookies. See the “Your Choices” section below for more information on how the Services may respond to your browser settings. We do not control the use of cookies by third parties.
- Pixels (aka web beacons/web bugs/java script). Pixels are tiny graphics with a unique identifier that are used to track the online movements of web users. Unlike cookies, which are stored on a computer’s hard drive, pixels are small graphics that are about the size of the period at the end of the sentence that are embedded invisibly on web pages or in HTML-based emails. Our third-party analytics providers and advertising partners may place pixels on the Site that track what other websites you visit (both before and after visiting the Site). We may also use pixels to learn how you interact with our email communications. Our third-party analytics providers use information obtained from pixels to help us improve our business and the Site. We do not control the use of pixels by third parties.
- Local Storage. Local storage is used to save data on a visitor’s device. We may use data from local storage to, for example, turn on web navigation, store multimedia preferences, customize what we show you based on your past interactions with our Site, and remember your preferences.
We use third parties, such as our service providers, advertising partners, and social media platforms, to help us operate and improve the Services. We may receive personal information about you from these third parties or from publicly available sources and may merge or combine such personal information with the personal information we collect from you directly or automatically.

We may use various analytics providers, including Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Site and report on activities and trends. This service may also collect information regarding the use of other websites, apps and online resources. You can learn about Google’s practices by going to https://policies.google.com/technologies/partner-sites, and exercise the opt-out provided by Google by downloading the Google Analytics opt-out browser add-on, available at https://tools.google.com/dlpage/gaoptout.
We use the personal information we collect for the following purposes:
- To provide our Services, including to:
  - provide user support and related communications;
  - manage our relationship with you, including responding to your comments and questions;
  - personalize and improve our content and your overall experience with the Services;
  - send you communications, including providing notices about your account and responding to any of your requests, feedback, or questions; and
  - fulfill any other purpose for which you provide personal information.
- To conduct business analytics, including research to assess the effectiveness of our Services, marketing, and advertising, to analyze market trends and (future) user interests as well as analyze your interactions with our Services, and to develop new features, functionality, content and services. As part of these activities, we may create aggregated, de-identified, or other anonymous data from personal information we collect. We make personal information into anonymous data by removing information that makes the data personally identifiable to you. We may use aggregated or anonymized information and share it with third parties for any lawful purpose;
- For direct marketing, including sending you Every Good Thing-related or other direct marketing communications as permitted by law, including materials, updates, information, opportunities, and promotional material from us and our business partners. See the “Your Choices” section below for information on how to unsubscribe from marketing emails;
- For interest-based advertising, which means we work with third-party advertising companies and social media companies to help us advertise our business and to display ads for our Services. These companies may use cookies and similar technologies to collect information about you (including the information described above in “Personal Information We Automatically Collect”) over time across our Site and other websites and services or your interaction with our emails, and use that information to serve ads that they think will interest you. In addition, some of these companies may use hashed customer lists that we share with them to deliver ads to you and to similar users on their platforms. See the “Your Choices” section below for more information about limiting interest-based advertising;
- To ensure the security of our Services, including the detection, prevention, and investigation of attacks and to protect against, identify and prevent fraud and other crime, claims and other liabilities;
- To comply with legal obligations and our internal policies, including to defend or protect us, you, our customers, or third parties, from harm or in legal proceedings; enforce the terms and conditions that govern the Services; audit our internal processes for compliance with legal and contractual requirements and internal policies; respond to court orders, lawsuits, subpoenas, and government requests; and address legal and regulatory compliance; and
- With your consent, such as in accordance with your prior direction or, in some cases, we may specifically ask you for your consent to collect, use, or share your personal information, such as when required by law.
We may use the personal information we collect about you in other ways that we disclose to you at the time we collect it or before we begin using it for those other purposes.
We retain your personal information for as long as needed or permitted in light of the purposes for which it was obtained and consistent with applicable law. Such purposes include satisfying any legal, accounting, or reporting requirements, establishing and defending legal claims, preventing fraud, or as required to meet our legal obligations. To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorized use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements. We do not undertake any retention obligations through this statement.
In addition to the specific situations discussed elsewhere in this Policy or at the point of collection, Every Good Thing may share your personal information in the following contexts and with the following entities or persons.

A. Affiliated Entities

We may disclose personal information to our affiliated entities, subsidiaries, and other related entities.

B. Service Providers

We share personal information with third-party agents and service providers. These third parties may include various business service providers or providers that supply support for the Site or Services or otherwise are working directly with us for the orderly operation of our business. For example, we work with service providers that help us perform website hosting, maintenance services, database management, analytics, fraud protection, marketing, customer relationship management, finances, and other purposes.

C. Campaign Partners

We may share your personal information with third party campaign partners (“Campaign Partners”). These third parties may include various non-profit organizations or other organizations whose goals and missions align with those of Every Good Thing. Campaign Partners may collect information such as your name, address, zip code, email address, or phone number. In some cases, the personal information you share with Campaign Partners may be publicly disclosed. Please review the notices, disclosures, and privacy policies of all Campaign Partners prior to sharing any information with them. We have no control over, and are not liable or responsible for the privacy practices, terms of use, or content of Campaign Partner sites. For more information on the use of information by third party Campaign Partners, also see the “Linked Sites” Section below.

D. Advertising Partners

We also share personal information with third parties who we partner with for advertising campaigns or that collect information about your activity on the Site for the purposes described in the “For interest-based advertising” paragraph in the “Use of Personal Information” section above.

E. Professional Advisors

We may share personal information with persons, companies, or professional firms providing Every Good Thing with advice and consulting in accounting, administrative, legal, tax, financial, debt collection, and other matters, to the extent such information is necessary in their provision of services to Every Good Thing.

F. Legal Requirements

In some cases, we may share your information (1) as required by any applicable law or legal regulation; (2) if we believe disclosure is needed to protect our rights, property, or safety; (3) to government regulators or law enforcement authorities in connection with any judicial proceeding, court order, subpoena, or legal process served on us or the Site; and (4) to respond to a physical threat to you or another person.

G. Insolvency and Business Transitions

If we should ever file for bankruptcy or engage in a business transition such as a merger with another company, or if we purchase, sell, or reorganize all or part of our business or assets, we may disclose your information, including personal information, to prospective or actual purchasers in connection with one of these transactions.
We employ appropriate administrative, technical, and physical safeguards designed to protect the personal information we collect. The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Services, you are responsible for keeping this password confidential. We ask you not to share your password with anyone. We urge you to be careful about giving out information in public areas of the Site.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your personal information, we cannot guarantee the security of your personal information. Any transmission of personal information is at your own risk.
A. “Do Not Track”

Some browsers offer a “Do Not Track” privacy preference. Generally, when a user turns on the “Do Not Track” signal, their browser sends a message to websites requesting that the user not be tracked. Our Site currently does not respond to “Do Not Track” signals. To find out more about “Do Not Track,” please visit http://www.allaboutdnt.com.

B. Cookies

Cookies can be controlled, blocked, or restricted through your web browser settings. Information on how to do this can be found within the help section of your browser. All cookies are browser specific. Therefore, if you use multiple browsers or devices to access websites, you will need to manage your cookie preferences across these environments. For more information about cookies, and how to disable cookies, visit https://www.allaboutcookies.org.

Find out how to manage cookies on popular browsers:
- Google Chrome, available at https://support.google.com/accounts/answer/61416?co=GENIE.Platform%3DDesktop&hl=en
- Microsoft Edge, available at https://privacy.microsoft.com/en-us/windows-10-microsoft-edge-and-privacy
- Mozilla Firefox, available at https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Apple Safari, available at https://support.apple.com/guide/safari/manage-cookies-sfri11471/mac
Please note: If you restrict, disable, or block any or all cookies from your web browser or mobile or other device, the Site and Services may not operate properly, and you may not have access to our content available through the Site. We shall not be liable for any impossibility to use the Site or degraded functioning thereof, where such are caused by your settings and choices regarding Cookies.

C. Interest-Based Advertising

You can limit the use of your information for interest-based advertising by blocking third-party cookies in your browser settings, using browser plug-ins/extensions, and/or using your mobile device settings to limit the use of the advertising ID associated with your mobile device. You can also opt out of interest-based ads from companies participating in the following industry opt-out programs by visiting the linked websites: the Network Advertising Initiative (http://www.networkadvertising.org/managing/opt_out.asp), the Digital Advertising Alliance (https://optout.aboutads.info), or the European Interactive Digital Advertising Alliance (http://www.youronlinechoices.eu/).

Many of the opt-out preferences described in this section must be set on each device and/or browser for which you want them to apply. Please note that some of the advertising companies we work with may not participate in the opt-out mechanisms described above, so even after opting-out, you may still receive interest-based advertisements from other companies. If you opt-out of interest-based advertisements, you will still see advertisements online but they may be less relevant to you.

D. Marketing Emails

You may opt-out of our marketing-related emails by selecting the “unsubscribe” link at the bottom of the email or by contacting us as described at the end of this Policy. You may still receive service-related communications, such as those about your account or to deliver notifications directly to you through the Services.

E. Review and Request Changes to Your Personal Information

If personal information that you have submitted to us changes or if you would like to remove your personal information, please contact us as provided at the end of this Policy. We will make good faith efforts to resolve such requests.
The Services are not intended for use by anyone under the age of 18, and we do not knowingly collect personal information from children under 18.
California Civil Code Section 1798.83 permits California residents to request and obtain from us once a year, free of charge, a list of the third parties to whom we have disclosed personal information (as defined under that statute) of that California resident, for direct marketing purposes in the preceding calendar year and the categories of that kind of personal information that was disclosed to them. If you are a California resident and you wish to make such a request, you may do so by contacting us as specified in the “Contact Information and Privacy Questions” Section below.
Nevada Revised Statutes Chapter 603A allows Nevada residents to opt-out of the “sale” of certain types of personal information. Subject to several exceptions, Nevada law defines “sale” to mean the exchange of certain types of personal information for monetary consideration to another person. If you are a Nevada resident who wishes to exercise your “sale” opt-out rights, you may submit a request to us using the contact information listed at the end of this Policy.
Every Good Thing is based in the United States, and we have service providers in the United States and potentially other countries. Your personal information may be collected, used, and stored in these countries or other locations outside of your home country. Privacy laws in the locations where we handle your personal information may not be as protective as the privacy laws in your home country. By providing your personal information, where applicable law permits, you specifically and expressly consent to such transfer and processing and the collection, use, and disclosure set forth herein.
The information provided in this section applies only to individuals in the European Economic Area, United Kingdom, and Switzerland (collectively, “Europe”). Except as otherwise specified, references to “personal information” in this Policy are equivalent to “personal data” governed by European data protection legislation.

A. Controller

The controller of your personal information covered by this Policy for purposes of European data protection legislation is Every Good Thing.

B. Legal Bases for Processing

The legal bases of our processing of your personal information as described in this Policy will depend on the type of personal information and the specific context in which we process it. However, the legal bases we typically rely on are set out in the table below. We rely on our legitimate interests as our legal basis only where those interests are not overridden by the impact on you (unless we have your consent, or our processing is otherwise required or permitted by law). If you have questions about the legal basis of how we process your personal information, contact us at the email address provided at the end of this Policy.

Processing Purpose (as described above in the “Use of Personal Information” section)
- To provide our Services
- To conduct business analytics
- For direct marketing
- For interest-based advertising
- To ensure the security of our Services
- To comply with legal obligations and our internal policies
- With Your Consent
C. Use for New Purposes

We may use your personal information for reasons not described in this Policy where permitted by law and the reason is compatible with the purpose for which we collected it. If we need to use your personal information for an unrelated purpose, we will notify you and explain the applicable legal basis.

D. Your Rights

European data protection laws may give you certain rights regarding your personal information. You may ask us to take the following actions in relation to your personal information that we hold:
- Access. Provide you with information about our processing of your personal information and give you access to your personal information.
- Correct. Update or correct inaccuracies in your personal information.
- Delete. Delete your personal information.
- Port. Transfer a machine-readable copy of your personal information to you or a third party of your choice.
- Restrict. Restrict the processing of your personal information.
- Object. Object to our reliance on our legitimate interests as the basis of our processing of your personal information that impacts your rights.
You may submit these requests by contacting us at privacy@melindafrenchgates.com. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions. If you would like to submit a complaint about our use of your personal information or our response to your requests regarding your personal information, you may contact us or submit a complaint to the data protection regulator in your jurisdiction. In the European Economic Area, you can find your data protection regulator here. In the United Kingdom, you can find your data protection regulator here.

E. Cross-Border Data Transfer

If we transfer your personal information to a country outside of Europe such that we are required to apply additional safeguards to your personal information under European data protection laws, we will do so. Please contact us at privacy@melindafrenchgates.com for further information about any such transfers or the specific safeguards applied.
The Site and Services may contain links to other sites or online services (“Linked Sites”). We have no control over, and are not liable or responsible for, the privacy practices, terms of use, or content of Linked Sites. The Linked Sites may collect personal information from you that is not subject to our control. The data collection practices of Linked Sites will be governed by that site’s privacy policy. Please review the privacy policies of any Linked Sites you may access.
If you have questions about this Policy or other matters that relate to it, you may contact us at the following email address: privacy@melindafrenchgates.com.